Overview

This program is designed following the principles of “digital leadership, platform support, and foreign language empowerment,” aiming to integrate higher education with industrial needs. We cultivate high-caliber applied professionals who possess cross-border e-commerce skills—including marketing, visual merchandising, logistics, and data analysis—and possess a global perspective and entrepreneurial spirit. Graduates are prepared to succeed in operations, marketing, and management positions in government sector, international trade companies, and international organizations.

Why Choose Cross-Border E-Commerce at QCU?

Outlook: Cross-border e-commerce is the future trajectory of China's foreign trade and has received strong national policy support for 11 consecutive years.
Strategic Regional Focus: This field is a strategic focus for Qingdao's "14th Five-Year Plan," which calls for vigorously developing new e-commerce models.
Practical, International Curriculum: You will gain practical skills in marketing promotion, visual merchandising, customer service, logistics, and data analysis.
High-Caliber Faculty: Learn from a top-tier team where over 80% of instructors possess overseas academic backgrounds.
First-Class Facilities: Our specialized training labs and professional simulation software fully support cross-border e-commerce operational workflows.
Diverse Career Pathways: Graduates are qualified for a wide range of roles in government, multinational enterprises, and e-commerce platforms.

Program Snapshot

School School of Management
Study Mode Full-time
Program Length 4 years
Degree Bachelor’s Degree in Management

Knowledge and Skills

Upon graduation, you will have developed the following core competencies:

Core E-Commerce Theory & Skills: Systematically master fundamental theories and essential skills in cross-border e-commerce.
Proficient Foreign Language Use: Proficiently use foreign languages for cross-border trade platform operations, customer service, and logistics.
Market Research & Data Analysis: Conduct overseas market research and use data analysis to build models and solve problems.
Adaptability & Problem Solving: Understand transaction rules, demonstrate strong self-directed learning, and apply knowledge to solve practical problems.
Opportunity Identification: Identify emerging market and platform opportunities and apply theories to address real-world challenges.
Bilingual Communication & Teamwork: Possess excellent communication skills in both Chinese and English, along with strong organizational and teamwork abilities.

A Message from the Programme Leader

"Cross-border e-commerce represents a key growth driver in China's foreign trade transformation. Over the past decade, the industry has experienced rapid expansion, witnessing the emergence of numerous prominent e-commerce companies with market valuations exceeding 10 billion yuan. This dynamic growth offers abundant employment and entrepreneurial opportunities while placing heightened demands on professional personnel. Professionals must not only master e-commerce competencies such as big data analytics, online marketing, and platform operations but also possess integrated skills in cross-cultural communication, international logistics, supply chain integration, international trade, and business management. Our program is dedicated to cultivating cross-border e-commerce professionals as future unicorn entrepreneurs and mid-to-senior-level practitioners in cross-border e-commerce, empowering more Chinese products and brands to reach global markets."

Shao Peipei

Curriculum overview

First Year

In addition to general education courses, includes:

Calculus II
Microeconomics
Fundamentals of E-commerce
Management
Fundamentals of Business Analysis
Applied Writing for Economics
Theories and Practices of International Trade

Second Year

Macroeconomics
Introduction to Marketing
Quantitative Methods
Foundations of Accounting
Management Information System
Human Resource Management
Cross-border E-commerce Import and Export Practice
Cross-cultural Communication
Management and Operation of Transnational Corporation
Cyber Marketing
International Settlement (Bilingual)
Advertising and Copywriting Design Training
Training on Operations of Cross-Border E-Commerce
International Settlement
Practice of Business Big Data Analysis

Third Year

Overseas Market Promotion
Logistics and Supply Chain Management
Practical English for International Business
Cross-border E-commerce Platform Practice
International Commercial Legal Environment
Cross-border E-commerce Creative Entrepreneurship Training
Cross-Border E-Commerce Enterprise Research Practice
Application of MS Office Software
Practice of Questionnaire Design and Analysis

Fourth Year

International Business Negotiation
Cross-border E-commerce Customer Service
Foreign Trade Business Processes
ERP Simulation Game
Graduation Design (Thesis)
Graduation Field Work

Graduates Development

Career Prospects

Graduates have three major career paths, opening doors to global opportunities:

Corporate and Government Careers Secure roles in government agencies, large multinational corporations, and leading cross-border e-commerce platforms. Examples include:

·Qingdao Customs of the People's Republic of China

·Haier Group

·Global E-commerce

·Amazon, eBay, Lazada, and Shopee

Advanced Academic Study Pursue further studies at renowned domestic and international institutions, such as:

·The University of Edinburgh

·The University of Manchester

·The University of Warwick

·The University of Sydney

·The University of Melbourne

·Renmin University of China

·University of International Business and Economics

·Ocean University of China

Entrepreneurship Choose to start your own business. The Cross-Border E-Commerce program actively encourages entrepreneurship, providing essential intellectual support to prepare you for future ventures. You will gain the skills to independently build trading platforms, allowing you to truly apply your knowledge to the real world.