Overview

The major of Big Data Management and Application is established in response to the national big data development strategy and to meet the urgent demand for big data management and application talents in economic and social development. This major takes the Certified Data Analyst (CDA) as the standard and incorporates CDA-related courses into the training program. It aims to cultivate innovative and applied data management talents with an international perspective, big data thinking, and solid basic knowledge of data science, who master relevant technologies and methods for big data processing and analysis, possess strong capabilities in data operation, data management, and data decision-making, and are familiar with big data application scenarios in the business field and various big data management tasks. These talents will serve the construction of smart cities and regional economic development.

Distinctive Features of Talent Cultivation：CDA standards and data-driven decision making

Why Choose Big Data Management and Application?

• The prospects for industrial development are broad: With the advancement of the "Digital China" strategy, the big data industry is becoming a new engine for economic and social development, and the big data industry is entering a golden period of development. In all walks of life, the application of big data is becoming increasingly widespread, and there is an urgent need for professional talents in big data management and application.
• Interdisciplinary integrated curriculum system: The curriculum system of these major covers knowledge from multiple fields such as data science, computer science, and management. This interdisciplinary integration will enable students to possess comprehensive professional qualities and better adapt to the demands and challenges of the industry.
• High-quality teaching staff: The teachers of this major have overseas study experience or rich experience in the big data industry. They are knowledgeable, have high teaching standards and strong research capabilities.
• Abundant practical activities: This major emphasizes practical teaching and includes multiple professional training sessions. It is equipped with complete professional hardware and software facilities. We actively build a platform for school-enterprise cooperation to promote the collaborative education of industry, academia, and research.
• Diverse employment opportunities: Graduates have a wide range of employment options. They can work in industries such as internet, healthcare, finance, telecommunications, retail, transportation, energy, and education, engaging in data analysis, data management, and data governance. They can also pursue further studies at renowned domestic and international universities or choose to start their own businesses.

Essential information

• School School of Accounting and Finance
• Study Mode Full-time
• Program Length 4 years
• Degree Big Data Management and Application (Bachelor of Management)

Knowledge and Skills

Graduates of this major will have the following knowledge and skills:

• They will master the theories and techniques of management, economics, statistics, and data science.
• They will be proficient in using big data technology for data collection, processing, and analysis, and possess the ability to conduct big data business management and decision-making.
• They will understand the policies and regulations governing the development of the big data industry and be capable of carrying out practical work in big data management and application.
• Possess critical thinking and problem-solving skills, be good at communication and collaboration, have information literacy and global awareness, be able to self-direct and evaluate, master world cultures and languages, and have creative and innovative qualities.

Message from the Program Director

Curriculum Structure

Career Prospects

Students can work in enterprises and institutions such as the Internet, finance, e-commerce, and communication, as well as relevant government departments and social organizations, engaging in business data analysis, data operation management, big data application and management decision-making, and other related jobs.

Students can pursue positions related to the data industry, ranging from junior roles such as business data analysts to senior roles like data management directors, and even to executive positions such as "Chief Data Officers" or "Chief Information Officers" in the future.

Students can choose to pursue further studies in big data analysis-related majors at domestic and foreign universities and research institutions.

Students can utilize the knowledge and skills they have mastered to start internet-based businesses.