Overview)

The Visual Communication Design program focuses on the application of visual language in information communication and dissemination, deeply exploring the creative potential of diverse elements such as graphics, text, and imagery. It serves the demand for artistic and functional visual products across various fields.

The program closely integrates culture and life, incorporates cutting-edge technologies like AI, and relies on a project-based studio teaching model to build a curriculum system that is both forward-looking and practical. It encourages students to explore creativity through multidisciplinary collaboration and foster innovative thinking.

Through diverse collaborative learning and the skilled use of intelligent tools, students continuously enhance their design efficiency and creative expression abilities.

The program aims to cultivate designers who possess independent design philosophies, solid practical skills, and a humanistic spirit.

Why choose Visual Communication Design

As China rapidly enters the era of visual media consumption, the Visual Communication Design major faces new challenges in breaking conventions and cross-disciplinary collaboration.
The program is driven by technology-assisted design, encouraging and guiding students to use visual means to tell creative stories and actively explore audience needs and future visual trends. Led by a high-caliber, international, and young faculty team (100% of teachers hold a Master's degree or higher), students gain exposure to the most cutting-edge design concepts and cross-boundary perspectives.
The program is equipped with comprehensive laboratories, including a Cultural and Creative Product R&D Center, Material Studio, Form Expression Studio, and Video Studio, along with advanced teaching facilities like digital computer rooms, laser engraving machines, and 3D printers, providing a solid guarantee for course practice and interdisciplinary learning. It emphasizes the cultivation of creative thinking, design methodology, and comprehensive practical skills, highlighting both theoretical foundations and practical operation.
Students are encouraged to showcase individual creation through various visual expression forms, including hand-drawing, software realization, and AI-assisted design.
Through teaching cases close to real-world applications and professional design competitions, students continuously expand their project adaptability and expressiveness in the field of visual communication. Furthermore, the cutting-edge curriculum experience based on project-based teaching allows for the efficient conversion of theoretical knowledge into practical skills.
The program also vigorously promotes interdisciplinary collaboration and the application of AI technology, encouraging and protecting innovation and non-traditional thinking, committed to cultivating visual design talents with future competitiveness.

Basic Information

School School of Art and Design
Study Mode Full-time
Program Length 4 years
Degree Visual Communication Design (Bachelor of Arts)

Knowledge and Skills

Possess a certain level of artistic literacy, and master the basic theories and professional skills of visual communication art design.
Understand modern visual communication design concepts, and possess an innovative spirit, creative ability, and rational thinking.
Understand the research and development trends and industry requirements in the field of visual communication design at home and abroad, and be able to integrate them organically with local culture.
Be proficient in visual communication design language and design process, and be able to independently complete various graphic designs and creative expressions.
Be proficient in AI software related to visual communication design, and be able to use AI technology to assist design creation.
Master the knowledge of contemporary new advertising media design, release, and placement.
Master the basic theories of contemporary visual communication and visual marketing.
Master good habits of self-directed learning and self-renewal, and adapt to the requirements for innovative design talents in the information age.

Message from the Program Director

"Visual Communication Design adheres to the teaching philosophy of striving for excellence, 'shaping the future with heart,' and focuses on comprehensively cultivating students in three aspects: core skills, disciplinary literacy, and practical ability, strengthening the professionalism and practical relevance of education. We focus on cultivating students' international vision and cross-cultural communication skills, adding modules of foreign teachers and practical theory instruction to the curriculum, allowing students to better integrate into an international perspective and enhance the diversity and richness of education.
We encourage students to leverage imagination and innovation in the design process, rationally allocate time to learn basic theoretical knowledge and professional design skills, and participate in continuously updated industry practical activities. We integrate the communication of social responsibility and cultural value into the teaching of visual communication, enabling students to demonstrate concern and contribution to the social and cultural background in the creation of visual language."

SEAN

Curriculum

First Academic Year

General Education Courses
Form Foundation 1
Form Foundation 2
Formal Language

Second Academic Year

Graphic Creative Design
Introduction to Design
Ornament and Pattern
Design Development and Implementation
Typography Design, Logo Design
Illustration Design
Packaging Design

Third Academic Year

Book Design
Poster Design
Symbolic Image Design
Layout Design
Corporate Identity System (CIS)
Cultural and Creative Product Design
Studio Project - Brand
Studio Project - Media

Fourth Academic Year

Graduation Project
User Interface Design
Information Visualization Design
Motion and Interaction Design
Design Management

Career Prospects

Engage in visual design, design coordination, and management work for printing or publications in departments and units such as news publishing, education industry, advertising companies, television stations, newspapers, magazines, publishing houses, internet companies, and enterprise/institution publicity departments. Engage in visual communication design work or related management, scientific research, and teaching work in research institutions and educational institutions; Graduates can also choose to continue their studies for a Master's degree in design-related majors.