Overview

The Digital Media Arts major focuses on studying the methods and techniques for artistic creation using digital technologies.The curriculum is oriented towards fields such as AIGC(AI-Generated Content),game design,interactive media,film and television media,virtual reality,and media operations.The program emphasizes the integration of theory and practice.In small-class and project-based teaching models,students are aligned with industry standards,fostering practical skills and creative thinking.This approach ensures that students not only benefit during their studies but also have enhanced industry adaptability and career prospects in the future.

The Digital Media Arts major focuses on enhancing the cultural influence of cities through digital imaging and interactive technologies.The courses center around the theme of“City and People,”employing project-based teaching that responds to urban cultural needs.The goal is to establish a more harmonious relationship between people and cities,using digital art to better serve urban development.

The program emphasizes teaching based on market demand.The curriculum aligns with the needs of businesses,focusing on developing skills,innovation,and expanding students'horizons.Students are trained to develop six core competencies:solid professional skills,project management skills,communication and collaboration abilities,problem-solving abilities,aesthetic judgment,and an international perspective,enabling them to continuously improve in their future careers.

Students can also choose elective courses from other disciplines,such as animation,visual communication,and environmental art design,to broaden their knowledge and perspectives and provide more possibilities for their future careers.

Why Choose Digital Media Arts?

• The digital media industry, as a cutting-edge global field, covers a wide range of sectors, including film and television production, game development, advertising, marketing, and virtual reality. Its market size has surpassed trillions, with an annual compound growth rate exceeding 15%. The industry deeply integrates technologies such as 5G and artificial intelligence, becoming a core engine driving the construction of a digital China and industrial upgrades.
• The faculty team is highly qualified, with extensive academic and industry experience. 100% of the instructors hold intermediate professional titles or higher, and 40% have studied at top 20 overseas universities.
• The program is equipped with advanced teaching facilities such as the AIGC experimental center, VR headsets, professional film studios, and interactive space laboratories.
• With a small-class setup and project-based teaching, every student is fully engaged in both theoretical learning and hands-on project practice.
• The program emphasizes the development of students' creative thinking abilities, using scenario-based teaching, collaborative exploration, and interactive communication models combined with excellent online resources. This student-centered approach helps cultivate students' professional knowledge and skills.
• Practical experience is a key focus. In their junior and senior years, students participate in multiple project productions, giving them opportunities to compete and win awards at events like the Macao International Film Festival, Asia International Film Festival, etc. They also gain valuable industry experience with companies like NetEase and Kuaishou.

Basic Information

• School School of Art and Design
• Study Mode Full-time
• Program Length 4 years
• Degree Bachelor of Arts in Digital Media Arts

Knowledge and Skills

Graduates of this program will possess the following abilities:

• Independent thinking and social insight.
• Proficiency in knowledge and technology related to AIGC,interactive design,game design,virtual reality,and other media fields.
• Ability to use digital technology and specialized equipment for media design and production.
• Ability to lead or collaborate in the development of digital media projects through school-enterprise cooperative project-based teaching,driving content innovation and industry application.

Message from the Program Director

Course Structure

Career Opportunities

Graduates can pursue positions such as:Video Editor,Post-production Specialist,Motion Graphics Designer,Interactive Designer,User Interface Designer,Visual Effects Artist,Cinematographer,Photographer

Work in new media promotion,content creation,or media industry-related positions；Work in content promotion or app design development for internet companies

Graduates may also choose to pursue further studies and obtain a master's degree in related fields at domestic or international institutions.