Overview
Established in 2014, the Business English programme at Qingdao City University is dedicated to cultivating versatile, application-oriented professionals equipped with solid English language fundamentals and relevant business expertise. Graduates possess strong English proficiency, practical business skills, and cross-cultural communication abilities, enabling them to meet regional economic development needs and excel in international trade and other commercial fields.
Why Choose Business English?
Broad Career Prospects. The Belt and Road Initiative, the Regional Comprehensive Economic Partnership (RCEP) agreement, and the Blue Ocean Strategy have opened expansive employment opportunities for Business English graduates. Career paths include positions in foreign-funded, joint-venture, and domestic enterprises; government departments; education; e-commerce; and translation services.
Programme Features:
- Language + Practical Business Skills + International Trade Specialisation: Integrating Eastern and Western educational approaches, we pioneered a three-module curriculum (English + 6 Functions of Business English + International Trade) to cultivate versatile business English professionals.
- Team Teaching + Cross-Faculty Faculty Integration: Joint instruction by faculty from the School of Foreign Languages and the School of Business Administration breaks down disciplinary barriers. The programme boasts a robust faculty comprising multiple foreign instructors, teachers with overseas academic backgrounds, and dual-qualified practitioners. Collaborative teaching arrangements for certain modules maximise pedagogical strengths to ensure optimal learning outcomes.
Basic Information
- School School of Foreign Languages
- Study Mode Full-time
- Program Length 4 years
- Degree Bachelor of Arts in Business English
Knowledge and Skills
Graduates of this programme will possess the following competencies:
- A solid foundation in the English language with proficient listening, speaking, reading, writing and translation skills, at CEFR B2-C1 level, enabling effective communication in daily interactions and academic pursuits.
- Systematic mastery of business knowledge, encompassing the six functions of Business English alongside expertise in international trade and international business.
- Basic proficiency in listening, speaking, reading, writing, and translation in a second foreign language, enhancing overall language application capabilities.
- Practical business skills developed through hands-on courses such as the six functions of Business English.
- The ability to analyse and resolve problems using business knowledge, coupled with decision-making capabilities. Graduates learn to progress from phenomena to essence through a step-by-step learning process, developing the capacity to see the bigger picture from details and gain sharp problem awareness and resolution skills.
- Possess the ability to integrate linguistic and business knowledge for cross-cultural commercial communication, demonstrating fluent oral expression and standardised written composition in Business English, alongside strong collaborative skills.
- Cultivate critical thinking through specialised knowledge, developing accurate and comprehensive understanding of fundamental principles.
Message from the Programme Director
"Business English is a rapidly developing new discipline, and highly skilled professionals in this field are urgently required to support China's Belt and Road Initiative, the RCEP agreement, and economic development in the new era. This programme integrates Chinese and Western educational approaches, featuring a unique three-module curriculum designed to cultivate versatile specialists in Business English. Through Team Teaching and cross-faculty faculty collaboration, we empower you to become a high-calibre, internationally-minded, composite and applied professional in Business English."
Lan Feifei
Curriculum Structure
- First Academic Year
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- English Listening and Speaking (1)-(2)
- English Reading and Writing (1)-(2)
- A Social and Cultural Survey of English Speaking Countries
- Overview of Chinese Culture
- Introduction to Business
- InterCultural Business Communication
- Second Foreign Language (1)
- Second Year
-
Compulsory Courses:
- Business English Listening and Speaking (1)-(2)
- Business English Reading (1)-(2)
- International Trade Theory and Practice
- Second Foreign Language (2)-(3)
- Business Meetings
- Business Correspondence
- English Grammar
- English Pronunciation
- TEM-4 Training
- Economics (Bilingual)
- Research Methodology
- Exploring Qingdao Enterprises
- English Speech and Debate
- Business Etiquette
- Analysis of International Economic and Trade Hotspots
- Third Year
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Compulsory Courses：
- English Correspondence for International Trade
- Business English Translation
- Business English Interpretation
- International Settlement
- Document Preparation
- Logistics and Supply Chain Management (Bilingual)
- Sales Presentations
- Business Negotiation
- Cambridge Business English
- English for Management
- Business Case Analysis
- Selected Readings in British and American Literature
- E-commerce English
- Business Ethics
- English-Chinese Translation
- Fourth Year
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Compulsory Courses：
- Foreign Trade Business Processes
- Business Reports & Executive Summaries
- Degree Thesis
- Diploma-Required Internship
- Financial English
- International Business Law (Bilingual)
- Chinese-English Translation
Employment
The employment rate for Business English graduates exceeds 90%. Graduates enjoy extensive career opportunities in English language, international trade, and international business sectors. Their robust English language proficiency and proficient business operational skills are widely recognised and highly regarded by employers across various industries. Primary career paths include foreign trade import-export enterprises, multinational corporations, cross-border e-commerce sectors, as well as educational institutions, training organisations, and translation services. Numerous students have progressed to prestigious universities in China, the United Kingdom, Australia, and other countries for postgraduate studies, pursuing fields such as English language teaching, translation and interpreting, literature, and business management.