Overview

The Business English (Undergraduate) program at Qingdao City University, established in 2014, is committed to cultivating interdisciplinary and application-oriented talents who systematically master English language and culture, business knowledge, and cross-cultural business communication competence, while also possessing a vision for intelligent technology application. Graduates are not only proficient in using English for traditional business roles such as international trade and international business, but are also well-adapted to the demands of the digital economy era. They are equipped to leverage artificial intelligence tools to enhance business analysis and communication skills, contribute to the development of smart cities and international cooperation, and empower urban development through innovative thinking.

Why Choose Business English?

This program offers broad development prospects. Leveraging the advantages of Qingdao as an international city, the program deepens school-enterprise collaboration and industry-education integration by establishing stable practice bases with foreign-related enterprises, international schools, cultural tourism institutions, translation companies, and others. It integrates the program’s distinctive feature of “modular integration and practice throughout” into real-world workplace scenarios, building a growth platform for students that equally emphasizes cross-cultural practice and digital intelligence applications. Graduates possess both profound national pride and a broad international perspective, along with solid English language proficiency, cross-cultural business communication competence, and digital business application skills. They are well-suited for positions in translation, teaching, cross-cultural business communication, and international exchanges in fields such as foreign-related enterprises and institutions, educational organizations, cultural tourism and media, and cross-border services, precisely meeting the demands of regional internationalization and digital economic development.

Basic Information

• School School of Foreign Languages
• Study Mode Full-time
• Program Length 4 years
• Degree Bachelor of Arts in Business English

Knowledge and Skills

1. Moral Character and Ethics

Demonstrate the core socialist values, possess a sense of national identity, business and cultural literacy, foreign-related professional ethics, and a spirit of integrity and dedication. Be familiar with the city’s and country’s conditions as well as global economic and trade trends, respect the diversity of international business cultures, and establish a sense of social responsibility and professional mission to serve Qingdao’s opening-up and cross-border trade development.

2. Disciplinary Knowledge

Systematically master the core knowledge of English language fundamentals, business English, cross-border trade, international business communication, and cross-cultural business communication. Acquire expertise in international trade practices, international marketing, business negotiation, cross-border e-commerce, and other business-related fields. Be familiar with Chinese business culture and Qingdao’s local business environment. Master a second foreign language with basic business communication competence.

3. Innovation Capability

Possess critical thinking and business innovation awareness, enabling the ability to analyze cross-cultural business differences, interpret global economic and trade issues, and address practical problems in cross-border business scenarios. Be capable of proposing market-responsive business innovation solutions based on Qingdao’s distinctive contexts, such as SCO economic and trade cooperation, Northeast Asian cross-border trade, international exhibitions, cross-border e-commerce, and foreign-related business services.

4. Application Competence

Demonstrate proficiency in business English listening, speaking, reading, writing, and translation, with practical skills in business correspondence, report writing, and business interpreting and translation. Exhibit professional cross-cultural business communication, negotiation, and conflict resolution abilities to work efficiently in international trade cooperation, foreign-related business talks, and cross-border business matchmaking. Be able to use modern digital technologies to complete practical tasks such as cross-border e-commerce operations, business translation, and foreign-related business services.

5. Information Literacy

Skillfully use digital tools and business platforms to retrieve, process, and analyze international economic and trade information, industry market intelligence, and cross-border business data. Be aware of information security and commercial confidentiality. Be able to conduct international business communication, business matchmaking, and content promotion using cross-border business intelligence platforms and online trading platforms.

6. Communication and Expression

Possess standardized, appropriate, and fluent bilingual (Chinese and English) business communication skills. Excel in business public speaking, workplace communication, cross-cultural business negotiation, foreign-related business reporting, and client interaction, enabling precise and efficient business communication with domestic and international trade partners and foreign-related enterprises.

7. Teamwork

Demonstrate an open, inclusive, and collaborative business team spirit, respecting differences, clarifying roles, and cooperating efficiently in multicultural business teams. Possess the ability to independently conduct business operations and coordinate basic business projects, adapting to the working models of international trade teams, cross-border project-based settings, and foreign-related enterprises.

8. Global Perspective

Grounded in the business openness landscape of Qingdao, the SCO, and Northeast Asia, be familiar with global economic and trade rules, international business practices, and regional economic and trade dynamics. Deeply understand and respect cross-cultural business differences, and possess cross-cultural business adaptability, empathetic communication skills, and business dispute mediation abilities, fitting into international business work environments.

9. Sustainable Development

Maintain physical and mental health, embrace the concept of lifelong learning, and possess self-directed improvement capabilities. Be able to track industry frontiers in business English, cross-border trade, foreign-related business services, and international economic cooperation, continuously update business knowledge and practical skills, and proactively adapt to the evolving needs of Qingdao’s internationalization, intelligent business transformation, and new cross-border business models.

Message from the Programme Director

Curriculum Structure

Employment

The employment rate for the Business English program has consistently exceeded 90% for many consecutive years. Graduates enjoy broad career opportunities in English-related fields, international trade, and international business. Their solid English language proficiency and skilled business operation capabilities have been widely recognized and well received by employers across various sectors. The main career paths include foreign trade import and export enterprises, foreign-invested companies, the cross-border e-commerce industry, as well as schools, education and training institutions, translation, and other related fields. Many students have been admitted to prestigious universities in China and countries such as the United Kingdom and Australia for further studies, specializing in areas including English education, translation and interpreting, literature, and international business management.