Overview

Guided by the concept of data-drive marketing, this program addresses the needs of local economic development. It aims to serve the development of smart cities and upholds the principle of fostering virtue and nurturing talent. Leveraging a talent cultivation model based on "market orientation + cross-border integration," the program equips students with relevant marketing theories and methods, data analysis skills, and practical digital marketing capabilities. Graduates will develop a global perspective and digital mindset, preparing them to become high-quality, application-oriented professionals capable of undertaking marketing operations and management roles—such as market research, marketing communication, digital marketing, and sales management—in businesses, institutions, and modern digital marketing companies.

Why Choose the Marketing Associate Degree Program?

Our program is designed to launch your career in the high-demand field of modern marketing. Here’s what sets us apart:

High Market Demand: The job market is seeing a growing, urgent need for marketing professionals skilled in data analytics for precision marketing, ensuring excellent graduate prospects.
Specialized Curriculum: Our curriculum is forward-looking and industry-relevant, with a distinct focus on big data marketing to build your digital marketing literacy from the ground up.
Diverse Teaching Methods: We employ a dynamic, student-centered approach to learning, blending lectures, seminars, study groups, flipped classrooms, and online-to-offline instruction.
High-Caliber Faculty: Learn from an exceptional team of educators: over 47% hold senior titles, 40% have international study experience, and more than 50% are "dual-qualified" as industry practitioners.
Industry Connected: Through deep industry collaboration, academic salons, and classes co-taught by experts, you'll gain real-world insight and stay ahead of the latest trends.

Program Snapshot

School School of Management
Study Mode Full-time
Program Length 3 years

Knowledge & Skills

Upon graduation, you will have developed the following core competencies:

Instrumental & Foundational Knowledge: Demonstrate computer literacy and essential office automation skills. Attain basic English proficiency in listening, speaking, reading, writing, and translation. Understand core principles of mathematics, economics, and management. Master the essentials of business writing.
Professional Knowledge: Gain specialized knowledge in marketing, including market research and forecasting, consumer behavior, digital marketing, and marketing data analysis. Acquire familiarity with relevant software applications, such as programming languages, databases, networks, and data analysis tools.
Generic Skills: Exhibit effective written and oral communication skills for achieving specific goals. Demonstrate the ability to collaborate effectively in teams. Locate relevant information using efficient search strategies and appropriate sources. Apply logical thinking and master basic quantitative and qualitative methods for marketing analysis.
Technical Skills: Perform key marketing functions such as market promotion, market research, and marketing operations analysis. Utilize information technology and methods to analyze marketing data in support of business management decisions. Develop a broad understanding of marketing analytics and gain skills in marketing communications, advertising, public relations, and big-data marketing.
Practical Application: Demonstrate the ability to apply marketing knowledge, methods, and technologies to solve practical problems in diverse scenarios.

A Message from the Programme Leader

"The constant evolution of technology and the accelerating pace of digital transformation, coupled with the ubiquity of the internet, have fundamentally reshaped the field of digital marketing. Engaging with this programme will be a truly trans-formative experience.
Our dedicated academics, who have graduated from prestigious domestic and international institutions, alongside highly experienced industry practitioners, will guide students to explore the full dynamism of marketing and help them realise their professional dreams."

Yan Chuangye

Curriculum:

First Academic Year

Calculus II
Fundamentals of Management
Fundamentals of Economics
Economic and Practical Essay Writing
Foundations of Accounting
Computer Foundation
Foundations of Marketin
Management Information System
Enterprise Operation Management
Application of Business Office Software

Second Academic Year

Innovation and Entrepreneurship Fundamentals
Fundamentals of Business Analysis
Human Resources Management
Fundamentals of Marketing Research and Forecasting
Fundamentals of E-commerce & Cyber Marketing
Fundamentals of Consumer Behavio
Principles of Service Marketing
Integrated Marketing Communications
Fundamentals of Python Business Analytics
Fundamentals of Big data marketing
Introduction to New Media Marketing
Fundamentals of Logistics
Fundamentals of Database Analysis
Sales and Negotiation
WeChat Marketing
Procurement Practice
Managerial Communication
Practice of Questionnaire Design and Analysis
Practice of Internet
Practice of Business Process
ERP Simulation Game
Practice of Business Big Data Analysis

Third Academic Year

Fundamentals of Retail Management
Marketing Planning
Marketing Analysis
Marketing Industry Topics
Fundamentals of Customer Relationship Management
Fundamentals of Marketing Channels Management
Short-Form Video Operation and Promotion
Practice of Innovation and Entrepreneurship for Marketing
Graduation Field Work
Graduation Study

Graduates Development

Career Prospects

Graduates of our Marketing program are well-prepared for a broad spectrum of career opportunities. They pursue marketing and management roles in various sectors, including government departments, renowned state-owned enterprises, and multinational corporations.

Typical positions include:

Market Research

Marketing Planning

Advertising Strategy

Marketing Promotion

Sales Management

Furthermore, the program provides a strong foundation for further academic advancement. Over 70% of our graduates choose to continue their studies through pathways such as the specialized undergraduate entrance examination