Overview

Launch your career in a high-growth field! E-commerce is emerging as a vital engine for economic growth, with new business models like live-streaming and cross-border commerce. This program is designed to cultivate highly skilled professionals ready to succeed in the digital economy. Our curriculum centers on a "global perspective + interdisciplinary integration + competition-driven collaborative innovation" to prepare students for the dynamic e-commerce world.

Why Choose E-Commerce (Associate Degree)?

We provide a comprehensive learning environment that blends theory with practical, in-demand skills.

Expert Faculty: Learn from a dedicated team where 100% of faculty hold master's degrees, 60% have overseas study backgrounds, and 55% possess dual-certificate teaching qualifications.
Industry-Aligned Curriculum: We use a "dual precision" education model. This means we precisely align our courses with current market demands and provide precision cultivation to meet regional economic needs, guiding your development every step of the way.
Hands-On Experience: You won't just learn theory. You'll get practical training in our on-campus simulated software training base.
Guaranteed Career Connections: We have deep collaborations with e-commerce companies, such as Nanjing Aopai E-commerce Co., Ltd., to ensure high-quality employment opportunities for our graduates.

Program snapshot

School School of Management
Study Mode Full-time
Program Length 3 years

Knowledge and Skills/what you will master

Upon graduation, you will be equipped with the following knowledge and skills:

Core E-Commerce Theory: Master the fundamentals of e-commerce, online marketing, web design, and search engine optimization (SEO).
Practical Tech Skills: Become proficient with essential software, including Photoshop for image processing, web design tools, and e-commerce platform operation.
Operational Management: Gain the hands-on ability to proficiently operate, maintain, and promote an online store, providing a foundation for online entrepreneurship.
New Media Marketing: Develop capabilities to conduct e-commerce activities through modern new media channels.
Professional Competencies: Build strong communication, teamwork, and interpersonal skills, along with keen business acumen and an international perspective

A Message from the Programme Leader

"Cross-border e-commerce represents a key growth driver in China's foreign trade transformation. Over the past decade, the industry has experienced rapid expansion, witnessing the emergence of numerous prominent e-commerce companies with market valuations exceeding 10 billion yuan. This dynamic growth offers abundant employment and entrepreneurial opportunities while placing heightened demands on professional personnel. Professionals must not only master e-commerce competencies such as big data analytics, online marketing, and platform operations but also possess integrated skills in cross-cultural communication, international logistics, supply chain integration, international trade, and business management. Our program is dedicated to cultivating cross-border e-commerce professionals as future unicorn entrepreneurs and mid-to-senior-level practitioners in cross-border e-commerce, empowering more Chinese products and brands to reach global markets."

Shao Peipei

Curriculum Overview

First Year:building the foundation

General Education Courses
Advanced Mathematics
Computer Foundation
Fundamentals of Management
Applied Writing for Economics
Foundations of Accounting
Foundations of Marketing
Application of Business Office Software

Second Year-Developing Core Skills

Fundamentals of Business Analysis
Online Store Artwork
Fundamentals of Marketing Research and Forecasting
Web Design and Production
Fundamentals of E-commerce & Cyber Marketing
Fundamentals of Consumer Behavior
Online Store Operation and Maintenance
Fundamentals of Database Analysis
Introduction to New Media Marketing
Online Store Customer Service
Practice of E-commerce
Practice of Questionnaire Design and Analysis
ERP Simulation Game

Third Year-Specialization and Practice

Practice of Innovation and Entrepreneurship for E-business
Search Engine Optimization
Online Store Data Analysis
Cross-border E-business
Practice of Online Store Data Analysis
Graduation Field Work
Graduation Study

Graduates Development

Career Prospects
Graduates are prepared for a variety of roles at e-commerce companies, internet enterprises, and online retail platforms. otential career paths include: New Media Operations, Online Marketing & Promotion, Product Planning, E-commerce Platform Operation Management , Website Design and Development, Digital Marketing Strategy, Logistics Management, and Independent Online Entrepreneurshi
Pathways for Further Study: You will also be well-prepared to pursue undergraduate degrees in:E-commerce, Business Administration, Corporate Management, Public Administration, International Business, Marketing, and Logistics Management.